ASH

It takes a musician/producer like Ash, with over 400 million streams of his own
compositions; the ability to play piano, guitar, sax, drums/pads, electronic
keyboards/wind instrument; a life shared between Egypt and French Canada, and a
mission to blend middle eastern and French/European influences in electronic music,
to be granted permission to film a solo music video at the ultimate in atmospheric
venues, the breathtaking pyramids of Giza at sunrise. And he’s still in his early 20s.

The Cairo-born, Montreal-based producer plays his own work live, and even takes
his sax or guitar to jam along when DJing, e.g. in Montreal at Velvet or as Resident
at la Champagnerie. But it’s the streaming platforms which have enabled him to
reach so many millions. Ash’s big break after an encouraging response to ‘Lost’
(2012) came with the monster hit ‘Mosaique’, at first an under the radar experiment
with a middle eastern vibe, suddenly on 500k streams a day, 3 months later 40
million, and to date, 100 million, in the top 50 in many countries. Not only a grower,
but a stayer – first released in 2016, the streams have been a torrent, boosted by
‘that’ 2019 pyramids video which has almost 4 million YouTube views. Ash has
released many more tracks of which ‘Worlds Apart’, ‘Give a Little’, ‘Daydream’, ‘Dans
La Peau’, and most recently, ‘Senses’, have all scored between 2-5 million streams
on Spotify alone. The world, and perhaps the Sphinx, eagerly await his first album...